The damning report by Cookiebot CMP about third-party tracking on EU government and health websites from 2019 revealed that Facebook bypassed third-party cookies by instead using first-party cookies combined with a pixel tracker to ensure continued, unconsented surveillance of EU citizens.įirst-party cookies will still function by default in browsers that block third-party cookies (also in Google Chrome), and they will continue to require consent in most cases, unless the purpose of a cookie is ‘strictly necessary’ to the basic operation of a website. Try Cookiebot consent management platform (CMP) for free today Other browsers (like Safari) have been blocking third-party cookies for years, and we’ve seen repeatedly that trackers simply resort to workarounds, other methods and new technologies that make them able to track users just the same.
Let’s make it very clear: the end of third-party cookies is not the end of tracking. Quick summary Google killing third-party cookies in Chrome and what this means
In this blogpost, we look at the implications around the end of third-party cookies in Chrome, the misunderstandings, and why consent is the platform for compliant tracking now and in the future. Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2024, joining a growing list of browsers ditching the notorious tracking technology.īut the end of third-party cookies does not mean the end of tracking – and the need for true end-user consent to process personal data will persist long after third party cookies and the technologies replacing them.
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